Diageo kicks off educational tour for World Class competition!
If you're not aware of it, the competition brings together the best bartending talent from around to globe to decide who will be crowned the world’s best bartender. Since its launch in 2009, Diageo Reserve World Class has been instrumental in transforming fine drinking and cocktail culture around the world. Now in over 60 countries, it has supported, educated and inspired over 250,000 bartenders through its training and advocacy programme.
Last year, Australia’s Orlando Marzo clinched the 2018 global title in Berlin, beating 55 other bartenders in the finals. Diageo estimates that the 2019 competition will see no less than 10,000 bartenders taking part internationally and Glasgow winning the bid for the global finals this September is a BIG DEAL!
"Scotland is an amazing location to host the 11th World Class global finals – home to all our iconic Scotch, including Johnnie Walker, Talisker, The Singleton and Mortlach", said Christine McCafferty, manager of Diageo’s archives. "The west coast of Scotland in particular holds a special place in the story of many of these brands. It was here that nearly 200 years ago brands like Johnnie Walker first left Scotland on their journey to bring their iconic taste to the four corners of the world."
In preparation for the launch of the World Class competition in March, Diageo has kicked off an educational tour for UK bartenders called World Class Studios 2019. The tour will stop at 10 UK cities throughout February and March, with Diageo Reserve brand ambassadors hosting a variety of training sessions. We were lucky enough to go to the Glasgow session at Revolution last week, to hear more about the competition and what they are expecting from participants.
Each module within these sessions gains its inspiration from a spirit in the Diageo Reserve portfolio, with two of the sessions directly relating to the yet-to-be-announced entry challenges for the World Class comp. The ‘Tech Tonics’ module draws from Tanqueray No Ten and its classic pairing with tonic, explaining the technology used to make the gin and exploring how to create innovative mixers. Other modules include the sustainability-focused ‘Single Ingredients’ course featuring Ketel One and the ‘Tartan Tiki’ module, which marries Talisker and single malt whisky with tiki drinks. ‘The World Class studios are an amazing way for us to get out there and work incredibly closely with both new and established talent nationwide to help build new skills,’ commented Jack Sotti, Diageo World Class global brand ambassador. Interested bartenders can sign up for the modules here.